ONE of the most dreaded buying decisions is becoming still tougher. Auto manufacturers now sell about 280 different cars in the United States, up from 208 at the start of the decade. In five years that number is expected by market researchers to reach 340.
The Internet’s solution to this problem sounds suspiciously like its answer to everything else these days: more video. But in this case, analysts said, it could help buyers, carmakers and automotive Web sites — at least in the short term.
More than 70 percent of car buyers do some research online before making a purchase.
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Source: NYTimes
