PVRs like Tivo and Sky+ have been heralded as the death of advertising as we know it - with consumers likely to fast forward through ads. However, Audi have taken the technology and used it for the benefit of their ad.
"For their first Audi USA TV commercials, agency Venables Bell & Partners created two :15 spots for the new TT roadster and its faster dual clutch gearbox. It's one of the first times that DVR technology will be used as media. To experience this TV spot on your DVR/TiVo, press "pause" and then tap "fast forward" frame-by-frame."
Watch it here.
