Thursday, May 17, 2007

Finally someone knows how to treat women
























What's Happening

  • Love the mall but hate the auto mall? Vancouver's got an alternative: Clutch, a boutique car dealership designed especially for women.
  • The chic showroom recalls an exclusive designer clothing store, with Italian tile floors, mod lighting, Paul Kane sofas and fresh flowers.
  • Clutch also offers super-personalized service. Rather than repping a single automaker, Clutch can source any new or used make or model. Their sweet spot: gently used high-end rides.
  • The sales staff is all female. Which puts them way ahead of the 49% of U.S. car dealers who employ no saleswomen at all (Denver Post 1.1.07).

WHAT THIS MEANS TO BUSINESS

  • Affluent women set the bar high for shopping experiences — no matter what they're shopping for. They expect to be in the driver's seat, and seriously attended to, and they're looking for car-buying experiences that deliver that boutique experience.
Source: Iconoculture
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